Software Finder Innovator Spotlight Series
Spotlight Your Innovation, Expand Your Reach
A dedicated program that puts your brand in front of the right audience through expert interviews, social amplification, and strategic content placement.
What Is the Vendor Innovation Spotlight?
The Vendor Innovation Spotlight Program is a curated initiative designed to showcase forward-thinking solution providers by publishing detailed interviews and amplifying their expertise across multiple channels.
Editorial Excellence
Not paid placements or sponsored ads
Thought Leadership
Position your insights in front of audiences that matter
Trust Building
Well-written content that builds buyer confidence
Why Spotlight Matters
Amplify your brand through strategic content placement and social amplification
Featured Interview
Editorial spotlight optimized for search
Social Amplification
Cross-channel promotion on LinkedIn & Instagram
Newsletter Highlights
Targeted newsletters to buyer segments
Audience Insights
Engagement metrics showing impact
What Spotlighted Vendors Receive
Comprehensive visibility package across all channels
Featured Interview Post
Long-form company spotlight article optimized for search visibility
Branded Page Placement
Your company showcased prominently on our platform
Social Media Promotion
Cross-channel amplification across LinkedIn and Instagram
Audience Insights
Comprehensive reports on engagement and reach
Interview Highlights
What we explore to showcase your expertise
We explore key topics including:
Key marketing trends influencing your solution
Recent feature developments and innovations
Your use of AI and automation
Top pain points your product solves
Buyer needs and solution delivery
How buyers choose vendors
Thought Leadership Focus
Position yourself as an industry expert
Core exploration areas
Nine Core Spotlight Categories
We focus on nine major categories where buyers actively seek expert insights and innovative solutions
HR
Human resources solutions and workforce innovation
Legal
Legal technology and compliance solutions
LMS
Learning management systems and education tech
Accounting
Financial software and accounting automation
Medical
Healthcare technology and medical software
Project Management
Project collaboration and workflow tools
AI
Artificial intelligence and machine learning
Cybersecurity
Security solutions and threat protection
CRM
Customer relationship management solutions
Eligibility - How It Works
Editorial selection process with three simple steps
Apply
Complete a short vendor profile and select your category
Interview
Participate in a guided interview designed to surface your thought leadership
Publish
Your spotlight goes live and is shared across channels
Vendor Eligibility Requirements:
Aligns with one of the core categories
Willing to participate in an interview
Provides buyer-centric insights
Committed to promotional amplification
Selection is editorial; no paid placements
Vendor Awards & Further Recognition
Featured vendors qualify for additional visibility through awards and curated lists, amplifying market reach and recognition
Excellence Awards Integration
Spotlighted vendors may qualify for additional recognition through our Excellence Awards cycle, honoring solutions with strong buyer engagement and market impact.
Increased visibility to buyers and analysts
Complements long-term performance signals
Verified performance and market impact
Ready to Have Your Innovation Featured?
Reserve your spot in the Vendor Innovation Spotlight Program and amplify your brand reach across our network of buyers and industry professionals.
